If you have ever heard the acronym SEO and felt confused, you’re not alone. Many people have no idea what the term means. SEO stands for search engine optimization. As a business owner, if you have a website, it is likely that you have head many times. SEO is a vital part of a business’ online marketing campaign because the higher your rankings online, the more often customers will find your website and buy your product. Whether you are new to the term, or you consider yourself knowledgeable on the subject, you could be lacking the understanding of just how important SEO is to your small business.
The main purpose of optimizing your webpage to be search engine friendly is to help people find your company website when searching for a certain industry keyword online,. With enhanced SEO, if you own a small Indian food eatery in Midtown, Sacramento, when a customer types “curry chicken takeout” into Google, your company could come up on the first page.
Search engine optimization is important to many small businesses that usually lack a marketing budget. If your business is going to pay for any type of marketing, you need to pay for expert SEO training. You may ask yourself, what is SEO training? Essentially an expert in the world of search engines would help you become visible and drive traffic to your site. You also might ask yourself why you need this. Here are 5 reasons your small business needs SEO training.
1. Accessible Web Pages
Targeted SEO ensures that your website and web pages are accessible by both potential customers and search engines. Your website will become visible thanks to a strong link building method. SEO also uses key words to guarantee that consumers can find your site. Think of SEO as a map to your website. It points your potential customers in the right direction, without it they might get confused online, or even choose a competitor instead.
2. Targeting a Local Audience
Internet searches are becoming more and more personalized. This includes catering to local searches. SEO keywords target specific locations because that’s what many people search for when looking for a business online. Online searches are the modern alternative to looking through a phone book. When a person searches for a florist in Los Angeles, they do not want to see results for stores in Ocean City or Maryland, they only want to be offered webpages for local businesses. It is important for your business to appear at the top of the page when a customer conducts a local search. Members of your direct community will often become your most valued, repeat customers.
3. High Quality Consumers
Attracting high quality customers is just as important as gathering an increased volume of consumers. A website following an SEO strategy attracts high quality consumers who specifically seek out what your business has to offer. Potential customers directly search for what they are looking for on Google, Yahoo, or Bing. It is crucial for a small business to be competitive, and that means having a webpage appear atop the search results. This lets you know that users are actually searching for your type of business instead of sporadically clicking random links. This will give you the specific customer you small business needs.
4. Inexpensive Marketing
What is SEO in marketing? SEO web marketing is an inexpensive way to market your business online. For many small business owners a marketing budget can be almost non-existent. While marketing is an integral part of any business’ success, some entrepreneurs just don’t have a lot of money to fund an ongoing campaign. Hiring an SEO expert can be less expensive than many other marketing efforts, such as buying television ads or throwing a lavish event. It is important to take advantage of every marketing opportunity in order for your business to grow.
5. Don’t Leave it to Chance
If you don’t try to target the audience you want, then you won’t get any audience at all. Unless you are using certain keywords, Google or Bing will not know your site exists. Your business should be proactive if you care about your online viability. So don’t lose out on potential traffic by leaving your website to chance.
Whether you have little previous experience in SEO, or you consider yourself to be an expert, you can always benefit from training. Finding someone reputable and well informed in the world of SEO to help you with your small business should be one of your main priorities. Do your research and if the person is an expert at SEO they will be at the top of your Google results list.
By Alicia Duran | Creatine Marketing