Do you remember all of the things your parents used to say to you when you were young? I bet you could list a few! Most of them are still very valid statements, and some of them can even be applied to the ever-so-present world of social media for business! You thought your parents didn’t know anything about social media!
Treat others how you’d like to be treated! In any social media platform you want to be sure that you reciprocate any recognition you receive. If you are a business professional trying to enhance your internet presence and build a great reputation, spend some time building up your peers and offering notable mentions when deserved.
Share, share, share! Distribute your blog posts, and any other relevant information about your business on as many social platforms as you can, as you never know who you may reach.
Say thank you! Seems like a no brainer, but I notice a lot of Facebook shares and likes, and Twitter mentions and re-tweets that go ignored. Let your fans and supporters know you are listening and that you value their input.
Are you going out dressed like that? Since it will most likely serve as your first impression, your online presence is of utmost importance when it comes to your business. It is imperative to represent yourself in a professional manner when posting pictures, comments, or any other business related material.
Answer me when I ask you a question! Am I talking to a brick wall? Social media platforms give you the opportunity as a representative of your business to interact with your customers. Use it! You must do more than simply set up a Facebook page. If a customer asks a question, a simple response can demonstrate to your entire audience that you care about their needs.
Don’t use that tone with me! Make sure you are speaking to your target audience in a manner that will be received well. If you are providing information on a topic that you are an expert on, use basic terms that are easy to understand. While you want to establish that you are experienced in your field, refrain from talking “down” to your audience.
Be yourself. Present yourself genuinely. People can tell if you are trying too hard to be someone you are not. Social media is meant to be just that – social; so be real with your posts and your responses to your audience.
No one said life would be easy. Social media is an undeniable asset to businesses today. If used correctly, it is a fun and effective way to get the word out about your business and connect with your colleagues and customers. Unfortunately, setting it up and maintaining it all can be a daunting task for some very busy business owners. Whether they handle it themselves, or hire an outside party, it requires a consistent effort to provide positive results.
What is something you learned as you were a kid that you could apply to social media for business?
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This entry was posted on Wednesday, June 20th, 2012 at 7:31 am
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