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Social Media Fights Crime! [Twitter helps track down bike thief]

BOULDER, Colo. A Boulder woman says her savvy social media skills are what reunited her with a stolen bike. The Daily Camera reports 30-year-old Elaine Ellis returned home Saturday morning to find that her bike lock had been ripped out of a brick wall and her $500 bike missing. She quickly tweeted news of her […]

Mobile wallets and cloud computing are future for retailing industry

According to various experts, mobile wallets and cloud computing will be the next big technologies to hit the retailing industry. Therefore it is important for retailers to invest money in these technologies to get prepared. Mobile phones with an embedded NFC chip will allow consumers to pay with their smart phones at the point of […]

Creatine Marketing partners with Adrian Ross for 7th Annual Maddbacker Celebrity Basketball Game

The biggest star studded event of the Summer is here!!! The Maddbacker Celebrity Basketball Game at Power Balance Pavilion (Formerly Arco Arena) will be a Battle of Charities! This community event will benefit Roberts Family Development Center, Center for Fathers & Families, U-CAN go to College, & Shriners Hospital! This is a fun event for […]

Toyota Embraces Mobile Marketing Technology

Toyota Motor Sales U.S.A., Inc., is widely adopting SpyderLynk’s mobile barcode technology across multiple marketing and branding initiatives to engage consumers throughout the United States. SpyderLynk, a mobile marketing technology company and created the SnapTag, a logo-centric 2D mobile barcode. Toyota had been using the Quick Response (QR) Code which was created in 1994 by […]

Nissan Launches QR Smartphone Code Campaign

Today, Nissan announced that it will be the first automaker to offer Quick Response codes on individual vehicle window stickers across its entire 2012 lineup. The QR codes link consumers to additional vehicle information, providing a free interactive shipping experience through smartphone devices. “Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips […]

QR Codes Come to Coca Cola

Quick Social Media News Update: Coca-Cola Germany is putting QR Codes on its new new 25cL cans. Two designs, drum and headphones are part of a Spring campaign ‘Coke Sound Up’. The QR Codes resolve to the campaign webpage where Coca-Cola plans to release details of exclusive once only music shows in German cities with the details […]

Shaq Knows The Power Of Social Media, Retires Via Twitter

Shaquille O’Neal is one of the most accomplished and beloved professional basketball stars in the world. He’s one of the few players who has won championships playing for multiple different teams. And he has just retired. And he did it using social video. No press conference, no interview on ESPN, no sit-down retrospective… just a […]

Creative use of QR Codes: Will You Marry Me?

Jerry Harrison, Chief Operations Officer and Co-founder of Swoosh! based in Myrtle Beach, South Carolina has proposed using a QR Code. I emailed Jerry to congratulate him and ask for details. He very kindly replied and with Jerry and his fiancées permission I have reproduced his great story below. The QR Code and the video […]

Next Generation Of Shopping-KinectShop

A new augmented reality shopping platform for Xbox Kinect will allow users to try on clothes in true 3-D, share photos with friends, and store wish-listed items on smartphones for shopping on-the-go. Virtual reality shopping just got a lot more real–and could soon become a lot more mainstream. “KinectShop” (working title), an augmented reality shopping […]

Twitter Case Study: Tasting Room Traffic Fueled by 1:1 Marketing

Inner Architect recently compiled findings from a 12-week project we completed a few weeks ago for a boutique Napa Valley winery. Using aCRM tool, we tracked all our efforts and measured the results. The rates in which we converted messages to visitors–unheard of in email or postal campaigns–speaks to the power of targeting, personalized messages, and most […]