If you are still not privy to Pinterest, it would be wise to pay attention!
Pinterest is a website that consists of a series of virtual bulletin boards where users collect pictures (and their content), categorize them and share them for others to comment on, like, or “repin” to their own boards. The main difference between Pinterest and its competitors is the prominent focus on visual stimulation as a vehicle for information sharing.
Utilizing Pinterest for Social Media marketing is an excellent and current way to increase traffic to your site and increase the buzz surrounding your products. In fact, in January 2012 more people visited websites from Pinterest than the combined traffic from LinkedIn, Google Plus, Reddit, and Youtube!
As you consider utilizing Pinterest in your internet marketing campaign, here are a few things you should consider:
If you do not have anything visually appealing to add to Pinterest then Pinterest may not be the right social media platform for you.
If you determine Pinterest is the place for you then:
Do not just pin what you have to offer. Instead, be engaged, interact, and share other user’s pins; Pinterest has so many unique and interesting things to offer that it would be shame to not explore and share.
Do try to comment and like pins that you find interesting. If you want to attract interaction, you must be willing to reciprocate.
Pinterest pins/pictures are capable of being linked to a corresponding URL. This provides users with more information regarding the image and is also passes SEO credit from Pinterest to the website it is linking to.
The target market of Pinterest is currently skewed towards females, as they have dominated the user base from the beginning.
Pinterest is addicting. This is great for you if you are a business marketing your product!
Infographics are extremely popular on Pinterest. Use them if you can.
Make sure you connect your Pinterest account with your Twitter and Facebook accounts. This will increase the number of people who see your pins and help you understand what your followers/friends are interested in.
Pinterest has successfully found a place in the world of social media and is thriving. For businesses it has provided a unique new way to increase brand awareness by allowing interaction with the community, and making it easy and fun for their brand to be shared across multiple platforms.
Written by: Sureena Johl