With all of the frenzy surrounding Facebook, Twitter, YouTube, and Pinterest, it is easy to overlook some of the more critical gems of social media. “Preposterous!” you might say (in response to the ‘There’s more out there than Facebook’ comment.) Let me introduce you to Tumblr: a user-friendly blog forum for enthusiasts and companies alike.
It’s no secret that a blog should be the central hub for your business’ social media marketing campaign. It is a place to connect all ideas and to send people back out to your product. Tumblr provides a space to share quality content and to build a great name for your business in a fun and easy way. Not only is Tumblr a great way to showcase your products, it also drives traffic to your website – It has a potential outreach of 163.9 million people! (That’s a lot of customers!) (http://www.tumblr.com/press)
Before you frantically start reserving your spot on the Tumblr train, let’s take a look at a successful company page so you will know what to do once you hop on board.
Toms is a great example of a company blogging right. They include a running header of their company’s motto and of the top news stories you should be following. As you can see, they make it easier than ever to check out what they are working on and to share what you find most interesting with friends. Social media, as a whole, is all about networking so it is important to, not only provide content people will want to show to friends, but also to provide the means for it to be shared in just a single click.
Another thing you want to be sure of when creating your Tumblr account is to make it easy to navigate. What good is a site with an amazing layout, great content, and interesting media if you can’t find what you are looking for? In addition to the search bar located on the top of their screen, Toms also categorizes everything neatly into subject genres. If you want to see what the interns are up to – click on interns. If you’re interested to see how this company impacts the community – click on community. If you’re interested in seeing what kind of eyewear and shoes they sell – you guessed it – click on the appropriate tag. Not only is it easy to find their content, but it is easy to see what they’re selling too! Using your blog as a subtle way to sell your product? – Imagine that!
The last things to take away from Toms are content and atmosphere. Toms doesn’t focus solely on their desire for you to buy their products. Instead, they keep their viewers updated on the things they find to be interesting and even some other charitable companies that they believe in. Don’t feel like you need to be in a constant state of business on your blog. Tumblr is a place to connect to your audience as a human. By showing them what you believe in and what cool things you are doing in everyday life, people will feel more connected and more willing to recommend you.
A few more tips to help you start (and stay on) your blogging voyage are as follows:
A. Be Reasonable. Don’t worry about posting to your blog every single day. Start with a manageable goal of maybe one to two posts a week so that you will stick with your plan instead of getting burnt out.
B. Promote. Your blog is your mother ship, so treat it as such! Show off your company’s ideas and then promote them like crazy! Having great content is wonderful, but it is useless with no one to share it with. Make sure you are linking to your blog through your social media outlets and by asking other well-known businesses or friends to help you out.
C. LINK TO YOUR WEBSITE (This is an important one). After going through all of the steps to building a great company Tumblr, make sure you create outbound links to your product. A blog is a great way to bring traffic to your site and forgetting that tiny fact can cost you a huge plate of opportunity.
Now it’s time to get started! Good luck on the construction of your Tumblr account (not like you need it) and we look forward to seeing what you come up with!
By: Dana Andersen, Creatine Marketing