Sacramento, CA – Shane Barker, Chief Marketing Officer of Creatine Marketing, has announced that the firm has launched its Internet marketing training and certification program. The new offering provides comprehensive training in all facets of interactive online marketing to increase participants’ expertise and obtain the greatest return on marketing dollars.
“You’ll be learning how to do everything from SEO to social media from some of the top authors and speakers in the industry, for thousands less than our competition, making our certification program the best value around,” said Barker.
The program features an open enrollment policy, allowing students to begin training and working at their own pace for maximum flexibility. Participants have access to question and answer forums with students and instructors, along with online quizzes and live inter-disciplinary training webinars presented weekly. Those completing the course will be required to complete a final test to earn their certification. Individuals that maintain their membership have access to new information and developments as they become available.
Students begin with online marketing fundamentals and a core curriculum of SEO techniques that includes keywords, garnering traffic and link building. Social media, blogging and viral video marketing are explored and how to coalesce them all into a whole to build brands and increase visibility. Today’s PR involves more than simple press releases and the course shows students the many changes that have occurred and how to take advantage of each, from online releases to videos.
All the best SEO techniques won’t produce results if conversions aren’t being made. Creatine Marketing shows participants how to stretch advertising dollars and convert website visits into sales through a myriad of elements contained in within the website. Analytic tools provide essential information, but they can be overwhelming. Students will learn the fundamentals of analytics and how to use them effectively.
Despite reports to the contrary, email marketing does work and the course will demonstrate how to utilize email as a cost effective means of generating leads, and ensure emails aren’t blocked by ISPs. Pay-per-click (PPC) advertising sounds confusing to many and the course demystifies the process with a no-nonsense approach to creating, building and maintaining PPC programs.
Modern marketing has moved from the realm of ads in phone books and newspapers to social media and online content. Social media has become the online equivalent of word of mouth advertising and marketers that aren’t cognizant of the latest developments will see business going to their competitors. Creatine Marketing takes the guesswork out of online marketing, with a one-stop resource for solid techniques and strategies to obtain greater sales and revenues.
Creatine Marketing’s new Internet marketing training and certification program represents the first of its kind to provide a one-stop destination for training that’s located on a single, easy to use website. The program’s self-paced format allows users to access training when it’s convenient and learn from some of the premier experts in online marketing to increase their expertise and overall revenues.