Article originally posted by Quinton O’Reilly
If you’ve ever boarded a long flight and wished that you had wifi access to keep you entertained instead of a potentially terrible on-flight movie, then you’re in luck.
Gogo, a wifi provider for airlines, have teamed up with Ford motors to promote Ford’s new Facebook campaign, the Mustang Converter. Here, users can sign in through their Facebook profile, and customise one of four Mustangs to their heart’s content. Once they do, they then have free access to Facebook for the duration of their flight.
The deal is accessed through Gogo’s site, where they are automatically directed once they open up their web browser. Once on the opening page, they will spot the promotion which will direct them towards the customiser.
Ford claim that there’s exactly 78,791,049,216,000 possible combinations to choose from which, since there’s not enough time in the day to find out, we’re going to have to take their word for. But that said, there is a ridiculous level of customisation involved, ranging from the obvious like the lights and wheels to the door handles themselves.
Whenever you finish creating the perfect Mustang you can log onto Facebook and share it with your friends as well as compete with other Mustang creations. Doing this means that users can access Facebook for free through Gogo and keep in touch with friends while they’re 30,000ft in the air.
None of us would have thought that there was a connection between airlines and motor cars, especially in the context of promotion, but it works on two levels. The first is the incentive: who doesn’t want free wifi – on any level – when they’re on a long flight? Secondly, while they are only able to access Facebook for free, the range of apps that users can access, which include newspapers and online games among others, means that they will be entertained for quite a while.
Gogo’s services are available on domestic AirTran Airways and Virgin America flights as well as select flights from Air Canada, Alaska Airlines, American Airlines, United Airlines and US Airways. The offer began on October 21st and will end on November 18th.