Advertising in your local newspaper and things of that nature are not always your best option for targeting the consumers you want. These days, it is the norm to have a computer and internet connection, which makes it vital for every business to be online. You can spend a lot of money advertising online, but you really don’t have to. A great way for you to get your company name out there is on Facebook.
If you are fairly new to the world of social media, we’ve got a few tips to help you get your “Facebook for business” up and running. The first and most important thing is to fill out your profile completely. If you do not have the time to dedicate to complete it, wait until you have the time. This will show your potential customers or clients that you are indeed a legitimate business owner.
Secondly, many new business owners do not separate their personal profiles from their business one. This is extremely important. Do not post pictures of your children at a school play and things that are personal. These should only be on your personal profiles. Keep your business Facebook for business-related photos, discussions and updates.
Your business Facebook page should stand out and demand attention. Make sure it is inviting, friendly and fun. To do this you can take advantage of the many available applications, upload a cover photo that “pops”, and post regular updates. You can also offer discounts, giveaways and other promotions to engage your followers.
Occasionally changing your profile and cover photos can increase your page views as well. Keep your pictures business oriented but interesting. Remember though, to not “over update”. If you update your status and pictures too much it will cause unwanted clutter on your followers’ homepages. You don’t want your fans to feel like they are being “spammed”. Keep your status updates to a handful per day and include posts that differ from strictly business promotions, such as a fun fact or quote you found inspiring.
Many new businesses on Facebook have made a common error. They tend to use industry terms related to their business. This often causes the prospects to avoid the page simply because they do not quite understand the language used on it. Avoid using “techie terms” and keep it simple. You want your followers to understand what you are saying in your updates. This will keep them interested and help to build a long term relationship with you.
Finally, if it is in your budget, invest in purchasing Facebook ads. This will give you the ability to target the precise audience you are seeking. From there, you can continuously expand your target audience, clientele and prospects.
Is your business on Facebook? If so, do you have any tips to share with fellow business owners? If you have yet to establish your business on Facebook, what are you waiting for?
This entry was posted on Friday, March 9th, 2012 at 7:31 am
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