Online Marketing Fundamentals Training and Certification

Internet Marketing Training School Sacramento

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.

Online Marketing Fundamentals Training Course Curriculum:

SEO FUNDAMENTALS
From Google to Yahoo to Bing, search engine results are the foundation for finding new information on the Internet. But how, exactly, do those websites get to the top of the search results? In this first Fundamentals module we break down all the critical aspects of successful search engine rankings.

 You will learn:

  • The fundamentals of keywords, traffic, and links.
  • 3 necessary elements for your site to rank well.
  • How to interpret the results page.
  • The three elements that make up the foundation of your website.
  • How to implement keywords in titles and headlines.
  • Why and how you need to develop credibility, scanability, and readability for SEO.
  • The 3 qualities of the ‘golden link’.
 
SOCIAL MEDIA FUNDAMENTALS
Join our social media experts as they categorize the major social media avenues, and how individuals and businesses can leverage each one. From blogging to Twitter to YouTube to viral marketing, you’ll finish this module with a solid overview of all your Social Media options.

 You will learn:

  • Why social media is a good way to build your brand.
  • How blogs solve the communication problem we have online.
  • How large and small companies are using Twitter.
  • The four commandments of viral.
  • How to embrace and engage the YouTube community.
 
ONLINE PR FUNDAMENTALS
Until recently, simple online press releases dominated the online publicity game. But now, online PR requires a much more sophisticated, multi-pronged business strategy and an understanding of the market to be successful. Our online PR instructors will show you what has changed in the world of online PR and how to take advantage of the places where others have previously found great successes.

 You will learn:

  • How online PR differs for small, medium and large businesses.
  • What tools are available for choosing your keywords.
  • What service to use to distribute your press release.
  • How to do a better job of measuring success in social media.
  • How to edit headlines and leading paragraphs to include keywords.
  • How to use BuzzLogic to find the movers and shakers among influential bloggers.
  • How to optimize an ongoing event after it has started.
  • Why measurement is so critical to reaching the next level.
  
CONVERSION OPTIMIZATION FUNDAMENTALS
All your SEO efforts mean nothing if you’re not converting those users once they arrive on your site. Learn the concepts behind building personas, maintaining scent throughout your site, attention interest desire attention satisfaction, and overall persuasion architecture to successfully drive more customers from your landing pages into registration and ultimately, into conversions.
 
You will learn:
  • How to stretch your dollar further and create more profitable traffic.
  • How coupon codes can cause conversion problems.
  • Why keywords are never to blame for low conversion rates.
  • Why you shouldn’t try to push prospects through the sales process too fast.
  • 5 steps to better conversion in just one week.
 
WEB ANALYTICS FUNDAMENTALS
With a bevy of tools, charts, tables, services, and a constant onslaught of incoming data at your disposal, analytics can quickly become an overwhelming task. In this module we will present a no-nonsense overview of Web Analytics concepts, principles, and strategies that everybody can easily understand.
 
You will learn:
 
  • Why you need web analytics, and how free tools can make using analytics easier.
  • The three questions you SHOULD be asking your visitors.
  • Why you should be analyzing multiple metrics.
  • Six examples of key performance indicators.
  • Why you don’t need to be a math wiz to segment your data..
 
EMAIL MARKETING FUNDAMENTALS
Why are my emails flagged as spam? Why doesn’t anybody open my emails? How come nobody clicks the links in my emails? Why are my emails generating such poor ROI? We answer all these questions and reintroduces you to a tool you may have overlooked in your online marketing strategy.
 
You will learn:
 
  • Why email is the most cost effective means of communicating with prospects.
  • How to ensure that your email messages are not blocked by an ISP.
  • How many characters your subject line should contain.
  • Why your emails should contain many links to your landing page.
  • How to add URL parameters to track email campaigns in web analytics.
 
PPC FUNDAMENTALS
In this no-nonsense approach to PPC education, you’ll learn a comprehensive and cross-discipline approach to designing, building, and maintaining your PPC programs. Everything you need to understand how to run a single campaign or manage dozens of clients is here in one easy to understand module. Campaign setup, keyword building, bidding strategies, content networks, and landing pages are all covered.

 You will learn:

  • How to structure your account for maximum performance.
  • Why the objective of ad copy is NOT to get a click.
  • The maximum number of keywords you should put in an ad group.
  • The advantages and disadvantages of content ads.
  • Why your landing page should not be your site’s home page.
  • The different approaches to setting bids (and which one is correct).
  • Why negative keywords are essential for expanded match types.
  • How Quality Score affects your bidding strategy.