It has been six short months since Pinterest rolled out its service that caters specifically to business owners. Although the outward appearance of the business version is the same as the personal, there are some key differences that you need to be aware of.
With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Rather than telling potential customers about what you’re selling, this forum makes it possible to show them what you have to offer—which makes sense considering Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network.
Companies are using the platform to reach new audiences, increase visits to their websites, and generate leads and sales—but why and how is it so successful? Pinterest web analytics give site owners insights into how people are interacting with pins that originate from their websites.
Track your Pinter-connectivity!
You can find out how many people are pinning from your website, seeing your pins, and clicking your content.
What are their Pinner-most desires?
Discover which pins get the most repins, who pins them, and what else people pin alongside them. Use this info to tailor your website and Pinterest boards.
On the Pinterest blog, the site offered a reason for launching these business specific accounts, and we thought it was important to remind all business owners and entrepreneurs out there who use Pinterest for business, why they should be using this service, and why we appreciate them for doing so:
“Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by business”
If you haven’t already set up an account on Pinterest, it only takes about three minutes to create one, (plus whatever amount of time you are willing to put into setting up boards and pinning images)—and if you have a personal account, it only takes seconds to convert your account to the business version.
This dedication to businesses – releasing business accounts and creating educational tools and resources—is a signal that Pinterest is going to continue making improvements to the way its platform works for companies. That means we can anticipate various new features coming down the road. Maybe target advertisements? Perhaps a ‘Buy Now’ button is in the works, but we can only hope!
If you are thinking of either converting your personal account to a business one, or creating a brand new business account, there are some new terms of service stipulations you need to study and agree to.
Pinterest now states that any account that wishes to use the service for commercial purposes must create a business account and agree to the business-specific Terms of Service.
Instead of having to sign up as first name “Creatine,” last name “Marketing,” businesses can set up their account with their organization’s name as is.
Other than the analytics tool, Pinterest has added educational materials that are meant to aid businesses in coming up with individualized marketing strategies. The tutorial covers how companies can tell their story using their profile, how to build a community through collaboration, drive traffic through making products discoverable on Pinterest, and how to learn from finding out how others see your brand.
As a business owner,there are a few things you can do to encourage your website visitors to share your images with their followers by adding the Pin It button to your website.
Along with the Pin It button for your website, Pinterest has added the Follow button to encourage people to follow you on the site.
Another new feature is the Profile Widget, which allows you to display your latest pins on your webpage or blog.
And finally, the developers have included the Board widget, which displays your latest pins from a specific board on your Pinterest account.
Using these tools on your website, you should be able to boost your following and engagement on Pinterest. It is important to remember, that as a business, you need to run every social network with keywords in mind—SEO doesn’t just apply to your website. Create boards that relate to keywords for which you would like to rank. This isn’t just for search engines, but for your visitors as well, so they can get a quick insight into what your business has to offer.
Pin images based on your targeted audience’s interests. Find out what your current and potential customers will love, and make sure the images you pin are ones that will engage those interests because it will encourage people to follow you.
Another way to increase your Pinterest following is to run a Pinterest contest. Businesses that offer a prize to those who repin their images gain a lot of additional exposure for themselves through the pinner community.
Pinterest is a critical tool for your business, and now, even the developers have realized it. The platform creators have give you and your business all the tools needed to succeed on the website, so use them wisely!
By Sasha Novikov | Creatine Marketing