Search Engine Optimization Training and Certification

Search Engine Optimization Training – Courses & Certification:

From on-page fundamentals to site architecture to link building and more, our SEO training gives you the tools you’ll need to succeed in the challenging and far-reaching world of SEO. Your all-star instructors will guide you through a comprehensive 90-day curriculum that includes these modules and many more:

Search Engine Optimization Course Curriculum

SEO DESIGN AND ARCHITECTURE
This first section addresses one of the three major components of SEO success: site architecture. Designing and architecting your site correctly the first time is critical. Our expert instructors will explain some very complex ideas about proper architecture in each of three main types of sites.
 
You will learn:
  • The three elements that make up the foundation of your website.
  • Why search engines like CSS more than tables.
  • Why you don’t want to link to 80% of your products.
  • Why you shouldn’t refer to your homepage as “Home”.
  • Why you need to avoid overusing keywords.
  • Why you should never delete content – even seasonal content.
 
KEYWORD RESEARCH
Without a good foundation for finding, analyzing, and selecting keywords for your site, your rankings will fall short of desired expectations and you’ll leave legitimate customers searching unsuccessfully for your site. Follow along as we show you some great tools and solid strategies for quality keyword research.
 
You will learn:
  • How to build a solid keyword list for your site.
  • How and where to blend long tail and short tail terms into your strategy.
  • How to analyze your competition and finding out where they are vulnerable.
  • To develop a realistic timeline for competitive term ranking.
  • How to use the many tools at your disposal.
 
COMPETITIVE ANALYSIS
Competitive Analysis lets you evaluate your keyword decisions in relation to your competition. You’ll have a much better idea of which terms your competitors are optimizing for, how successful they’ve been, where their weaknesses are, and consequently where your SEO efforts should focus.
 
You will learn:
  • Why you shouldn’t necessarily target the highest volume keywords.
  • Why exact match domains are hard to compete with.
  • How to analyze your competition and finding out where they are vulnerable.
  • Developing a realistic timeline for competitive term ranking.
  • The principles of SEO warfare.
 

SEO COPYWRITING

Understanding how search engines see on-page content, title tags and meta descriptions, and how users view your search results is a requirement for good rankings, good conversions, and lower bounce rates. The challenge is making your copy read well for your users while simultaneously satisfying the search engines.
 
You will learn:
  • Why context is so important.
  • The difference between writing for your audience and writing for search.
  • How to organize your content by keyword.
  • The common mistakes to avoid.
  • 3 types of readers and how to engage them.
 

ON-PAGE SEO OPTIMIZATION

Get a comprehensive overview of all things on-page SEO. From a well-optimized web page all the way to handling 404 pages, 301 redirects, and the importance of site maps, this module covers all the details you’ll need. If your site is blog-based or you use a CMS, you’ll especially appreciate the section on duplicate content.
 
You will learn:
 
  • The primary differences between on-page vs off-page optimization.
  • How to properly name your directories and pages.
  • How Meta Description tags are best utilized in today’s search-based web culture.
  • How to dodge some common CMS problems in your header tags.
  • Why duplicate content is bad, and what to do about it.
 
LINK-BUILDING STRATEGIES, TECHNIQUES, AND TOOLS
Once your SEO optimization techniques are in place, there’s another important part of the SEO puzzle to be mastered — link-building. The way the search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of building an effective inbound link strategy.
 
You will learn:
  • The types of links available and which ones to try to get.
  • Strategies for requesting links from 3rd party websites.
  • The ins and outs of purchasing paid links.
  • Engaging the blogging community for links.
  • Negotiating for links.
 
OPTIMIZING FOR LOCAL SEARCH RESULTS
Join our local search experts  for an in-depth discussion about ranking in local search markets. Learn from their experience and ensure your optimization includes a comprehensive list of techniques to get ranked when people are searching for your services near their own home towns.
 
You will learn:
  • The top 10 local search ranking factors.
  • Improving the trust your business has with search engines.
  • Optimizing the pages that are most important to search engines.
  • Strategies for premium listings in the search engines.
  • Staying away from PPC when driving traffic to local search results.
 
TOOLS AND TRACKING
Broaden your understanding of SEO outside of website and inbound link optimization. Learn how to track your SEO performance, get a tour of the top SEO tools, and find out which tools our SEO experts just can’t live without.

 You will learn:

  • Why tracking rankings is a double-edged sword.
  • Todd’s favorite free and paid tracking tools.
  • How to find out if you’re on any email black lists.
  • How to cover your tracks with a proxy switcher.
  • Where to find the best rank checkers, user testing sites, and productivity tools.
 
THE SEO CAREER PATH (Optional) 
Generally speaking, there are three paths to go with SEO training: 1) You can choose to be an independent SEO consultant. 2) You can work in-house for a company doing SEO on corporate sites. 3) You can work for an agency that helps other companies. Whichever path you choose it’s important to understand the Internet marketing landscape … and to understand what opportunities are available to you. In this final module, our gurus discuss all of those post-training options.
 
You may choose to study:
  • How different disciplines provide different career paths.
  • The top 10 jobs in demand that didn’t exist ten years ago.
  • The hierarchy of titles within organizations.
  • How different personalities fit different disciplines.
  • Why 80% of hiring managers are Googling potential hires.
  • How to avoid bad clients.