Have you ever read a tweet or meme and heard the inflection of a specific voice in your head? We all have a friend, relative, or coworker with such a distinct voice, that we can hear them above all other sounds– even in a packed, noisy bar or in the airport. Have you ever logged into Twitter to see two celebrities locked in an argument or battle of wits? You secretly wish, “If only I could hear this, instead of just reading it!” Well, now you can! Never miss another nuanced expression, a sarcastic exclamation, a silly impression of the president, or that exclusive celebrity interview with this new social media management app!
Comedian Ricky Gervais recently collaborated with David Hayden, CEO of the voice-technology company, CloudTalk, to release a new mobile app called Just Sayin’. This app uses a voice-recording tool to let users post a combination of spoken updates, images, and videos to Facebook and Twitter via their iPhone, iPod Touch, and iPad.
The way the app works, is that you post voice-recorded messages onto the platform similarly to the way you would post an image on Instagram. Like Instagram, the audio and video messages can then be shared via Twitter or Facebook. Your followers can now hear your tweet as well as read it!
While the app is currently being used largely for entertainment purposes, Gervais refers to it as a business app as well. The app’s co-founder, Hayden, believes that adding the human voice to social media is, “the next big thing.” He adds that news outlets could use it to broadcast voice interviews, celebrities could use it to interact with fans, politicians could use it for public statements, and the average person could use it to simply say what’s on their mind. This new social media platform offers a user the opportunity to voice his or her opinion and then engage in conversations with many others.
Gervais has been podcasting for years now, so for him, expanding the social aspect to voice recorded conversations was a logical next step. The entertainer appeared on USA Today saying that this new app, “will be to radio what Twitter was to newsprint.” His analogy references the way in which Twitter users, sharing images and stories of live occurrences from all around the globe, can directly affect media campaigns and news content.
Small business owners and entrepreneurs can use this app to record instructions, dogmas, daily musings, hiring requirements, and much more. You can offer employees the option of voice memos, digital meetings, and virtual water cooler conversations.
Perhaps this app will encourage Internet gabbers to develop well thought out and interesting voice recordings– or it could lead to an influx of angst-y teenage rants about overprotective parents. Whatever the case, its developers believe it will turn out to be something really positive. Offering social media users a chance to use their unique voices, to really stand out and be human in a world of automation. The idea that millions of people will be able to engage in public conversations is, indeed, revolutionary and innovative.
By: Sasha Novikov, Creatine Marketing