The United States harbors an impressive population of innovators with new ideas and unique products. But where there are trend setters, there are trend followers. We’ve all seen fads explode onto the market for short periods of time before fizzling out into obscurity just as quickly as they arrived. From Beanie Babies, to Tamagotchis- LiveStrong wrist bands to
MySpace, products wax and wane; some make a significant impact on the market, while others are easily forgotten. What are all of these companies doing differently, and what do they have in common?
Creating a business plan that is solid and sustainable is a challenging process. In fact, many new companies struggle to hit the ground running, and later fail to operate for more than five years. Often times, even the most driven and prepared business owners accept that investing more money and pushing forward is no longer a feasible option. These entrepreneurs are wondering what they did wrong; what could’ve been done to increase brand visibility, to build a stronger consumer base, or to offer products and services through a medium that is easier to access?
Developing marketing strategies with the aid of social media, like Twitter, Facebook, Pinterest or Linked In is the new frontier. These platforms offer powerful tools for advertising, communicating, enlightening, and ultimately, selling. Businesses with a distinctive and well-developed social media presence have the capability to reach a wide audience very quickly. Not only does this create a higher volume of consumer requests for products and services but also these demands can now be satisfied in a much faster, and simpler manner.
When utilizing social media networks, companies are able to target larger and more diverse audiences by pushing engaging, attractive, and current announcements and special offers. With the ability to spread messages about products, provide unbeatable deals, and to creatively highlight the brand, many companies experience immediate success. The next challenge to ensure longevity and popularity is to prepare for, and properly handle an expanded customer base and the inflated number of sales that may result from a flourishing cyber campaign.
Social media is beneficial when used to advertise new products, send updates, and offer promotions, but personalized communication is also necessary. Businesses can use social media to quickly and consistently follow-up with consumers. A customer can be appreciated for shopping with the business, and invited to voice his or her satisfaction with the product, service, or purchasing experience. This information can have an impact on the future success of the company, as it helps to pinpoint areas that might need improvement quickly, while bringing focus to tactics and that have been executed well.
A regularly maintained social media presence is also critical in ensuring that positive press is publicized, while negative press is addressed and corrected. If a satisfied customer writes a positive review, is should be shared, re-posted, and highlighted on the business’s social media profile. Was a complaint made? If the business is regularly tracking their social media presence, they can quickly respond with an apology and a solution.
In this modern age of virtual shopping, mobile application hunting, and digital network construction, social media advertising is the next big step in surviving in the business world. And while the endeavor might seem daunting for business owners who are less technologically savvy, or for those who just do not have the time, the good news is that there are innovative platforms in the works that give one person the ability to update every social media site using one easy-to-learn system. There are also courses that help entrepreneurs navigate the, sometimes overwhelming, world wide web. And finally, there are companies, like ours that will launch, maintain, and update all of the social media networks for your business. We keep your brand in mind, we summon the voice of your company, and we use social media as our tool to help your client base grow.
by Sasha Novikov, Creatine Marketing