It’s late Thursday evening and you are just about as stuffed as your Thanksgiving turkey was. As the tryptophan begins to coarse through your veins and your eyelids strain to stay open, reach for that energy drink or second cup of coffee because Black Friday is approaching quickly and you need to be prepared.
Luckily, we are living in a time where more consumers have access to the web and most businesses have noticed. This year, it is easier to hunt for sales and promotions before you decide to camp out in front of your favorite store, or wait in line for 10 hours. A vast majority of your preferred brands, companies, corporations, and even independent retailers are urging consumers to check their social media outlets in order to prepare for the deals they plan to offer on Black Friday, the first official day of the Christmas shopping season. After you search for your favorite stores on Twitter and Facebook, remember to ‘follow’ or ‘like’ the company so you can revel in the once-a-year specials. And although ‘tis the Friday to be greedy, don’t hesitate to share them with all of your friends and family.
As the holiday season approaches, social media is your strongest business-boosting tool. Most established, high-volume, retailers launch comprehensive and robust ‘Black Friday’ marketing campaigns every year; they spend months preparing digitized circulars, mobile apps, and online coupon offers to promote special deals. But for many years, the average small business owner was unable to properly compete.
With the prominence and power of social media in your arsenal, however, developing innovative ways to promote your products and services is no longer a daunting challenge. There are several ways small businesses can create a buzz on Black Friday without overextending the budget on costly marketing campaigns.
A few weeks before Thanksgiving, start by using Twitter, Facebook, Pinterest, and Google+ to post, pin, or tweet about early deals and special offers for customers who subscribe to your networks. After enhancing your client base, gaining followers, and increasing your mailing list, it is time to follow up with your customers. Send a Black Friday-themed email to your existing and new customers in order to drive traffic. Make sure your message includes a click-to-call button, maps, and all of the re-post and share buttons that will encourage customers to share your email with their mailing lists and social networks. Also, keep in mind that nearly half of the people who open marketing emails do so on their smartphones or tablets, which is why it’s important that marketing emails are optimized for mobile devices.
While continuing a dialogue with your customers by engaging with them on Twitter andFacebook, you can also send push notifications and alerts though mobile applications on Thanksgiving Eve. Encourage your customers to arrive early by providing extra incentives like higher percentages off selected items. Finally, have some fun with your customers; run some contests and offer giveaways exclusively on your social media platforms. Discounts are very attractive to the savvy social media deal hunter. And that customer is more likely to boast about your business with a friend, coworker, or family member if he or she has something to interesting to share!
Social media is one of the least expensive and most effective ways to boost brand visibility, strengthen your client base, and to maximize profit—especially during the holidays. Highlight your special offers using Twitter, Facebook, Pinterest, and Google+, remind your customers why your store is the place to be on Black Friday, and use this pseudo-holiday as a way to build ongoing relationships with your clients or customers to ensure a brighter future for your business.
by Sasha Novikov, Creatine Marketing