I’m sure Google is working to improve on their recently released brand page functionality, but that doesn’t keep anyone from complaining about it until it happens right? Here are the top 10 features users are hoping for…
1. Multiple Admins – Facebook has mastered this, so naturally, we expect it. In many cases, pages are administered by an assistant, or multiple assistants. How many CEOs do you know that want too manage all of their social media?
2. Vanity URLs – Seems like a no-brainer. Brands want their name in the URL, not some long, unidentifiable address.
3. Ability to Join Hangouts – Live video chats for more than 10 people, and the ability to join rather than just start a hangout, is something that could be very beneficial to users.
4. YouTube Integration – Companies want to give followers an easier, more engaging experience. Integrating a YouTube channel directly into a Google+ page would be a step in the right direction.
5. Google Analytics – For the many companies that rely on this data tool, integrating it into brand pages on Google+ could prove vital for measuring traffic and growth.
6. More Versatility with circles – Companies with pages cannot circle users unless users circle the brand first – a huge disadvantage. Brands will have to take on a whole new approach to gaining followers.
7. Blogs and Websites – One user states, “Very surprised at the lack of Blogger integration – I half expected a page to have its own blog functionality via an additional button at the top …This would allow for more customization/personalization of the page to align it with the brand.” – Jamie Patmore
8. Mobile Functionality – The extensive amount of users on the go prove it is vital that a company be able to update its page via multiple mobile channels.
9. Full API Access – Third-party development is key, and in the past, Google has been very open to it. But as of now, access to the Google+ API remains limited.
10. Google Places – Linking local search results to the company-controlled brand page would be a great way to engage potential customers.
What do you think? Is there anything you would add?