When you are strolling through the bookstore, or let’s face it–its 2013, scrolling through Amazon’s Best Seller’s list, you can become overwhelmed by titles: science fiction to the right, romance to the left, non-fiction in front, and thrillers behind—covers, taglines, and images swirl before your eyes making it difficult to settle on a choice.
Imagine your company is a novel—and if it is, your logo is the front cover. It is the first thing consumers see, it is the last thing they remember. Your logo needs to be current, unique, and it needs to represent your story, your struggle, your creativity, and your late nights working straight through the sunrise.
After searching the web and taking time to speak with a few of our graphic designers, we have been able to come up with a short list of signs that indicate it’s time to redesign your logo. Creatine Marketing reviews several markers that your small business is ready for a new, or completely revamped, tool for brand management online.
- If your logo was designed more than 10 years ago, it probably isn’t working well on a website or on social networking platforms like Facebook or Twitter.
- Businesses today are promoting in new ways, your logo needs to be innovative and flexible. It must work across various mediums. Ask yourself these questions, and if the answer to any of them is “no” you might be in the market for a new logo:
- Can the size of your logo be adjusted, blown up, shrunken down—without losing its quality or message?
- When you remove color, does the logo look good in black and white?
- How does it look when it’s thumbnail size, and can you create an icon with it?
- Would it look nice as a mobile app?
- Every company goes through a period of growth and transformation. It is not uncommon for a business to pursue one product, service, or goal, and then to adapt and diversify into something very different.
- Does your logo reflect what you currently offer?
- If you’re wondering how to market your business now that big changes are taking place, perhaps it’s time for a rebranding.
- A logo needs to represent today AND tomorrow—if you are just looking at something that screams 1984—no it’s not vintage—it’s tired.
- We are all about keeping it in the family—but unless your brother, uncle, cousin, sister, niece, or grandma is a skilled graphic artist; please leave your logo design to a professional.
- Patrick Llewellyn, president and CEO of 99designs, a graphic design firm argues that, “Companies such as Apple have become very successful due in part to their emphasis on design. As a result, our world has increased its expectations of design.”
- When was the last time someone complimented your logo? Has it been a few weeks…months…years?! Yeah, it’s time you gave your friends, family, and customers something to get excited about.
- Simplify! It’s not just a trend– it’s a shift in the market, in the design field, and in customer demand. As we’ve noticed upon Apple’s launch of their redesigned software, dark shadows, gradients, and complicated lines used to be popular in logos, but these techniques are reminiscent of older styles.
- Use clean colors, no more than three, choose a simple design and don’t over think it. Consider a flat matte look instead of a shiny, 3D, overstated one.
- Llewellyn adds, “One indicator that your logo is simple and effective is if it can be used in a transparent form as a background and still be recognizable.
Whether you are a new entrepreneur preparing to promote your business, or a seasoned businessperson searching for a fresh new look—take a few moments and ask yourself some of the questions posed in this article and decide whether or not it is time to invest in a new logo.
Creatine Marketing can handle that! Our Senior Designer working on logo development!